Baking for Better Health



It's time to take an active role in improving public health

Since the beginning of time, food and nutrition have been fundamental ingredients in human health, and for thousands of years bakery products, especially bread, have been part of human history. They play an essential role in our daily lives and are the symbol of culture, history, famine, wealth, war and peace. Bakery products are indispensable and have been key to human survival throughout time, being a staple in many cultures and representing currency in some cases.


Increased challenges

Industrialized food production, rapid urbanization and changing lifestyles are transforming dietary patterns. People around the world tend to eat more saturated fat, sugar and salt than recommended by nutritionists.

At the same time, as eating patterns change, people are eating fewer fruits and vegetables, and less dietary fiber such as whole grains, which are key components of a healthy diet.

Salt, sugar and fat are other dietary factors that contribute to the burden of lifestyle-related diseases such as obesity and diabetes, which are on the rise – and need to be reduced.

A DALY is the equivalent of one year of healthy life lost.

Euro-Bake can impact several of the influencing factors for healthy life years lost by focusing on 4 crucial areas:

Increase Whole Grains

Because 27 - 84% of whole grains in the diet come from bread. We focus on increasing the content of whole grains in wheat and rye breads.

Increase Fiber

Since 14 - 35% of the total fiber present in the daily diet comes from bread, we will increase the fiber content of our wheat bread and sandwich buns.

Decrease Salt

As 25  -35% of our daily dietary salt intake comes from bread, we reduce the salt content of our breads and sandwich buns.

Decrease Calories

Since sweets play an important role in the diet as a source of energy, we reduce the calorie content of our sweets and breads products.

Balanced Nutrition

The climate is changing and the need for food is increasing as we become more and more people on the planet. At the same time, health is one of the major issues of the century, and healthy eating habits are vital to improving the health of the general population as well as saving resources for public health.

Our Health Commitments:

Unibake sets out to positively impact public health by increasing the volume of healthier products by 2030.

  • 100% of the volume of fast food bread and buns contains at least 3% fiber and 30% of wheat bread contains at least 6% fiber
  • 33% of the grains in our wheat and rye breads are whole
  • 10% reduction in average salt content of wheat bread, rye bread and fast food buns
  • 40% of the volume of sweets to contain a maximum of 250 kcal per portion

The Power of Whole Grains

Bread is by far the most important source of whole grains in consumers’ diets and 64% of consumers claim to choose whole grain bread always or very often.

Keeping our whole grain breads and other bread products delicious and tasty over time is a key priority for our innovation and quality teams. They work hard to improve the nutritional profile of our bread products by increasing the overall amount of whole grains and consequently fiber while slightly reducing the salt content. All while keeping the same great taste! Increasing the consumption of whole grains is one of our top priorities when it comes to baking for better health.


Baking for a Better World